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L'Oreal VIVE Shampoo, Color-Vive Regular 13 fl oz (384 ml)

2 UV Filters
Keeps Color Truer, Hair Healthier
For Color Treated Or Highlighted Hair, Regular

Up to 45% more color retention system.*

L'Oreal VIVE is specially formulated with 2 UV filters to help protect the shine and radiance of your color-treated hair.  The system is now enhanced with increased conditioning for healthy, soft, more vibrant hair.

System Benefits

1. Up to 45% more color retention.* 
2. Keeps color truer longer.
3. Deeply moisturizes every strand.
4. Gently cleanses without stripping, fading or dulling color.

*when using the VIVE Color-Care Shampoo in the first week after coloring compared to an ordinary shampoo.

Directions:

Wet hair, later through to ends, rinse.

Ingredients:

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